NIKE TRACK & FIELD

NIKE is prominent in the sport of Track & Field representing the USA with its athletes. Year after year the Brand has brandished its Swoosh Logo on some of the fastest men & women in the world.

One thing missing was an actual identity for their Track & Field division that can stand alone much like Jordan Brand’s Jumpman logo has for decades.

Now we have that missing element, a simple yet obvious silhouette of an athlete running in sprinting form straight out of the blocks milliseconds after the gun goes off. The logo represents runners in all aspects of the word.

The silhouette’s simplicity and form urge athletes & running enthusiasts alike to RUN, Push Harder, and JUST DO IT!

- Design (concept)