BECOME LEGEND - NIKE

NIKE BASKETBALL

The 2nd run on the Become Legend campaign pays homage to Michael Jordan and Kobe Bryant as 2 of Nike’s most iconic basketball athletes that have achieved legendary status in the sport with the brand’s shoe endorsements.

Featuring LeBron James as he continues his journey as a living legend in the sport of Basketball where many say and call him the King. LeBron is on his final years with 3 championships and a few records, who will rise to “Become Legend” on his way out? Who’s next? Elevate your game!

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NIKE TRACK & FIELD

Celebrating one of Nike’s legendary athletes in the sport of Track & Field in this piece features Michael Johnson and his iconic gold spikes where he ran to glory in the 200 & 400-meter dash events at the 1996 Olympic Games in Atlanta. With Nike’s 3oz gold shoes, Michael Johnson was donned the fastest man on earth.

The tagline message “BECOME LEGEND” pays homage to a legend and further prompting other athletes to step up and become legends donning the Swoosh or Sprint Silhouette to represent the brand & the USA. In other words, who’s next? Run Faster!

- Art Direction (concept)