BMW

PRODUCT ACCESSIBILITY ENHANCEMENT

The challenge was to enable consumers to have access to BMW’s entire product line and featured series directly from the homepage above the fold.

The goal was to retain the distinctive look and feel of the current BMW website while refining its aesthetics to achieve this functionality.

The solution involved integrating thumbnails above the fold showcasing interior and exterior images of the featured series on the homepage along with the entire product list.

This architecture allowed consumers to access their preferred series with a single click, eliminating the need to navigate through menus or scroll further down the page.

=UX/UI, Creative Direction
Reimagined